Stop the Scroll

Your Listing is Judged in 50 Milliseconds. Make It Count.

Potential guests decide whether to click on your listing in just 50 milliseconds. In that fraction of a second, your hero shot—the very first photo they see—has either captured their attention or lost them forever. This isn't just about having a "nice" photo; it's about a strategic, revenue-driving asset.

Investing in the perfect hero shot isn't an expense; it's one of the highest-ROI decisions a property owner can make. The data is overwhelmingly clear:

• Increased Earnings: Airbnb’s own analysis found that hosts with professional photography can see their earnings increase by up to 40%.

• Higher Nightly Rates: The same data shows hosts can command nightly rates that are 20-26% higher than competitors.

• The Scroll-Stopper Effect: According to research from Vacasa, a staggering 54% of travelers do not scroll past the first image. Your hero shot is your only chance to convert over half of your potential audience.

A professional and compelling first photo fundamentally alters a property's perceived value, allowing you to compete on experience, not just price. It’s time to move beyond simply documenting your space and start telling your most profitable story.