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You're Not Selling a Room, You're Selling a Story. Stop Overthinking and Hit Record

Oct 20, 2025

Charlie Stewart

You're Not Selling a Room, You're Selling a Story. Stop Overthinking and Hit Record

Oct 20, 2025

Charlie Stewart

Oct 20, 2025

Charlie Stewart

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You don't really own your short-term rental business. You own the property, sure. You create the five-star experiences.

But if 100% of your guests come from a big platform, you’re not an owner. You’re a tenant on their land, playing by

What if your old horse barn could outbook a designer condo?

That’s the kind of shoot I live for — places with soul, history, and texture you can’t fake. This one? A fully converted horse farm turned short-term rental. The bones ar